Register as a third party advertiser

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You're eligible to register as a third party advertiser if you are:

An individual resident of Ontario

A corporation carrying on business in Ontario

A trade union that holds bargaining rights for employees in Ontario

You are not eligible to register as a third party advertiser if you are:

A candidate in the municipal or provincial election

A group, association or business that is not a corporation

A federal or provincial political party

The Crown in right of Canada or Ontario, a municipality or local board

Third party advertising is when an individual, corporation or trade union pays for advertisements or other materials that support, promote or oppose a candidate or issue.

Any eligible individual, corporation or trade union that intends to spend money on advertising must register as a third party advertiser.

You can register as a third party advertiser between May 2 to October 21, 2022.

For more information, review the Ministry of Municipal Affairs’ Guide for Third Party Advertisers.

Corporations

If you’re registering on behalf of a corporation you must provide:

  • Proof that the corporation operates in Ontario and that you are the director. This could include a corporate search or incorporating documents.
  • A piece of government-issued identification

If the corporation has more than one director, provide a resolution from the board authorizing you to act as the corporation’s representative.

If the same people or person own or control multiple corporations, or if one corporation controls another, only one corporation can register as a third party advertiser.

Individuals

If you’re registering as an individual, you must provide a piece of identification that proves your identity and that you live in Ontario.

There is no restriction against family members or campaign staff of candidates registering to be third party advertisers. However, third party advertising must be done independently of the candidate.

If a person with close ties to a candidate wishes to register they should consider:

  • How these activities may look to the public
  • How they would be able to demonstrate that they were not working in co-ordination with the candidate

Trade unions

If you are registering on behalf of a trade union, you must provide:

  • Proof union exists
  • Proof you have been appointed to act on the trade union’s behalf

Registration process

You or a representative from your corporation will need to complete a Notice of Registration form and submit it and all required documents to the City Clerk’s Office.